POC

POC is a Swedish maker of ski and cycling protection, based in Stockholm. It is known for its helmets and safety equipment.

History

Founded by Stefan Ytterborn, who worried about the risks his sons faced in ski racing, the brand started with ski helmets before extending to cycling. Sources give its founding as 2004 or 2005.

Its headquarters is in Stockholm. It has been owned by the investment firm Investcorp since 2015, after belonging to Black Diamond Equipment from 2012 to 2015.